
Personalization and Membership is a feature of Site Server 3.0 that allows Web administrators to create online communities with an architecture that can scale to several million user accounts on a single server (or servers) without the limitations imposed in a traditional Windows NT 4.0 domain model. In addition, Personalization and Membership offers personalization, targeted mailing, and a fully extensible schema. Here are some of the advantages Personalization and Membership offers site administrators:
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