W3C standards are the way forwards as web technologies become more and more complex, allowing people to create information which will render correctly the first time, every time, in any anything that supports those standards - this means that more time is available allowing for a more productive use of your day. This short article outlines who the W3C are, what standards compliance can do for both you and your visitors and it provides a few hints on things to watch out for, as well as suggesting a few starting points for aiming to become standards compliant.
